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Sponsored by Quicken Loans |
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Teams: Are You Talking About iBuyers? |
By Sarah Michelle Bliss |
It's no secret that the guy with the "We Buy Ugly Houses" sign has moved from the busy street corner in your town to the screen on your TV, phone and laptop and billboards along the freeways. Like it or not, iBuyers are not going anywhere anytime soon. Disruptions in the market happen—but the bigger question your team should be asking is, "How do we get in front of this disruptor and still stay in business?" It's not a simple answer, but it is a starting place. We need to elevate our conversations. This has two major components: how to work with the iBuyers; and how to still represent your clients. Most teams look at these companies as competition, or a threat, but perhaps we should be looking at them for what they are: a direct buyer. In the right scenario, an ...
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